FursaPoa YWQCYouth & Women Quality Centres
Last-mile coordination · Kenya

Carry the farmer's intention upward, and the answers back down.

One farmer saying "I'll plant two acres of Gadam sorghum" is worth little. Collected from thousands, organised by variety and location, and shown to the right people before the season — it becomes the most valuable signal in the value chain. FursaPoa carries it. It links people; it never touches money.

Register your organisation Farmers join by phone Sign in
One consent-fenced database SMS · USSD · WhatsApp No payments handled
FursaPoa
to Amina · Marimanti
What will you plant this season, and how many acres?Demand survey · 2 months before planting
Gadam sorghum, 2 acres. Would pre-order seed if the price is fair.Amina
Gadam certified seed at Mutua Agrovet, Marimanti — KES 240/kg until 15 Mar. Reply 1 to reserve 16 kg.Offer matched to your demand
1Pre-order recorded — a promise, not a payment
How it works

Seven stages, one thread

Every step is a person telling another person something useful — intentions and issues travel up; prices, offers and advice travel back down. The platform holds the thread.

1

Anchor hubs

YWQC coordinators register women & youth farmers at field days — with plain-language consent.

2

Map actors

Seed companies, agro-dealers, buyers, service providers and regulators are mapped to each hub.

3

Market-led planning

Farmers say what they'll plant; buyers post what they'll buy — before the season.

4

Share information

Prices, availability and timed advisory reach the farmer's phone by SMS/USSD/WhatsApp.

5

Match supply

Certified offers are matched to real demand, by variety and by location.

6

Link to buyers

Planned supply meets buyer requirements — aggregators plan logistics on real volumes.

7

Track & improve

Deliveries, issues and anonymised insight are tracked — everyone learns, no one is exposed.

Who it's for

Every actor in the seed & grain chain — in one place, each fenced to their own view

You see only what your role is scoped to. Farmers never log in at all; their door is a phone.

Women & youth farmers

Register with consent, answer the season's question, reserve seed, confirm delivery, report problems.

SMS · USSD · WhatsApp — no app

YWQC hub coordinators

Register farmers, run demand surveys, broadcast information, and resolve issues from one dashboard.

Web dashboard

Seed companies & agro-dealers

See confirmed demand before the season, post certified offers and prices, and track pre-orders.

Web dashboard

Buyers, processors & aggregators

Post requirements early, watch committed supply build, and track deliveries to your depot.

Web dashboard

Extension & service providers

Reach organised demand with timed advisory — planting windows, pest alerts, insurance, spraying.

Web dashboard

Regulators — KEPHIS / KALRO / county

Seed-quality signals at the last mile: complaints attach to the exact batch that failed.

Fenced dashboard

Researchers, donors & counties

Adoption, participation and demand trends — anonymised and consent-filtered, never raw farmer rows.

Anonymised data product

FursaPoa HQ

The quiet steward of organisations, roles, hubs, seasons — and the guardian of consent and fencing.

Admin
What FursaPoa is not

Boundaries we say out loud

Not a marketplaceIt links people; it does not sell. Trade happens between the people themselves.
Holds no moneyNo payment ever moves through the platform. Farmers pay the dealer directly, offline.
Not a surveillance toolConsent first, fencing always. Outsiders see aggregates — never a farmer's name or number.
Not a web app for farmersWhatsApp, SMS and USSD are the farmer's door. We never require Amina to log in.

The farmer pool is the asset

Everything else exists to make that pool more valuable to the farmers themselves first, and to everyone else second. That is why the story repeats — and grows — every season.

More farmers → stronger demand signals → better offers & prices → more value per farmer → more farmers