Opportunity, a season early.
FursaPoa is a digital platform for Kenya's farm value chain. It connects women and youth farmers with the seed, buyers, advice and markets that usually reach them too late — and gives agribusiness, buyers and county partners a clear picture of demand before the season begins.
Enrolling farmers at a field day? Register a farmer by phone number
Most of what a farmer needs arrives after the decision is made
Seed reaches the agrovet after planting. The buyer appears after harvest. Advice comes after the pest. FursaPoa moves all of it earlier — so the season starts with answers, not guesses.
Crop, variety, acreage and location — gathered from farmers on the phones they already own.
Certified offers and honest prices go where the demand actually is — and reach the farmer by SMS.
Requirements are posted early and matched to planned volumes, so aggregation is planned, not improvised.
to Amina · Marimanti
An example conversation, from a farmer's side.
Listen. Organise. Connect.
A single farmer's plan is a private thought. Thousands of them, organised, become the clearest market signal in the value chain — and it belongs to the farmers first.
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Listen
Farmers are asked one plain question each season on a basic phone — and they answer. No app, no data bundle, no login.
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Organise
Answers become one clear picture: what will be planted, in what variety, in what quantity, exactly where.
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Connect
Seed companies, buyers, advisors and counties act on that picture — and offers, prices and advice travel straight back to the farmer's phone.
Then the season turns and it happens again — sharper each time.
One platform, and everyone gains something different from it
Each organisation sees its own view. Farmers don't log in at all — their phone is the door. Choose your path below.
Women & youth farmers
Seed you can find, a buyer you can reach, advice that arrives in time.
Say what you'll plant, reserve seed near you, confirm delivery, and raise a problem — all by text.
SMS 23080 · WhatsAppYWQC hubs
Run your whole farmer community from one screen.
Enrol farmers, ask the season's question, broadcast information, and close out issues.
Web dashboardSeed companies & agro-dealers
Know the demand before you stock.
See confirmed interest by variety and location, publish certified offers, and watch reservations build.
Web dashboardBuyers, processors & aggregators
Contract on real volumes, not estimates.
Post requirements early, follow committed supply as it grows, and plan collection with confidence.
Web dashboardAdvisory, input & insurance providers
Reach organised demand at the moment it matters.
Timed guidance on planting windows, pest alerts, spraying and cover — to the farmers it applies to.
Web dashboardCounties, regulators & research partners
Evidence from the last mile, without exposing anyone.
Adoption, participation and seed-quality signals as trends and aggregates — never a farmer's name or number.
Aggregated insightFursaPoa never asks for payment.
Joining takes one text message
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Text FURSAPOA to 23080
Then share your name, your nearest YWQC hub, and your consent. That's all.
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Tell us what you'll plant
Before each season you'll get one plain question by SMS. Answer when it suits you.
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Get offers and advice
Certified seed near you, buyers for your harvest, and timely advice — straight to your phone.
Prefer to register in person? Visit your nearest Youth & Women Quality Centre (YWQC) — the local hubs that run FursaPoa with their farmers.
Built and run by the Centre for Behaviour Change and Communication
FursaPoa ("good opportunity") is a platform of the Centre for Behaviour Change and Communication (CBCC), a Nairobi-based organisation that has designed social and behaviour change programmes for the public and private sectors since 2011. FursaPoa brings that experience to agriculture: organising farmers' own plans into a signal the whole value chain can act on.
It works through Kenya's Youth & Women Quality Centres (YWQC) — local hubs that enrol farmers, run field days and close out problems on the ground.
- Consent first. Farmers choose to join and can ask what we hold about them at any time.
- No money handled. A reservation is a promise, not a payment — FursaPoa never takes or holds funds.
- Privacy by design. Counties and researchers see trends, never a farmer's name or number. CBCC is registered with Kenya's Office of the Data Protection Commissioner (ODPC).
Every partner who joins makes the picture clearer for all of them
This works because the whole chain is in one place. One more seed company means better prices. One more buyer means a surer market. One more county means better-aimed support. If you serve smallholder farmers in Kenya, there is a place for you here.
- Seed companies & agro-dealers
- Buyers, processors & aggregators
- County agriculture departments
- Advisory, input & insurance providers
- Research & development partners
Frequently asked
Who runs FursaPoa?
FursaPoa is owned and operated by the Centre for Behaviour Change and Communication (CBCC), Nairobi, working with Kenya's Youth & Women Quality Centres.
Do farmers need a smartphone or internet?
No. Farmers text FURSAPOA to 23080 from any phone. WhatsApp works too for those who have it. There is no app to install and no login.
Does FursaPoa handle payments?
No. FursaPoa connects people; it never takes, holds or moves money. A seed reservation is a promise between a farmer and a supplier, settled between them.
What happens to farmers' data?
FursaPoa is operated by CBCC, a data controller registered with Kenya's Office of the Data Protection Commissioner (ODPC). Farmers give consent when they register. Each organisation sees only what it needs, and counties and researchers see aggregates only. Anyone can ask what we hold about them — see our privacy notice.
How does my organisation join?
Seed companies, agro-dealers, buyers and partners can register online and verify by email. YWQC hubs, counties and research partners should contact our team to be set up.
Talk to the FursaPoa team at CBCC
Partnerships, county briefings, hub onboarding or press — we'll get back to you.